papermate

online promotion

Digital

How to create a strong & powerful european digital activation capitalizing on Paper Mate brand as hero, while speeding up on core pillars Flexgrip Franchise : Elite + Ultra / PPM Gel / Flair & Biodegradable to increase sell out & drive impulse buying ?

Creating more proximity with the target by choosing a thematic in which it can identify itself. By giving consumers the maximum chance of winning, and by creating a step-by-step experience in which they can be actor on a long term basis. Making the brand and the products the core of the story, and mostly : Bring fun and DREAM !